Over the past year we spent time inside medical aesthetic and wellness clinics — learning their workflows, where they lose time, and why patients fall out of the funnel. This page tells the stories that turned into product ideas that actually moved the needle for clinics.
Our approach is simple: find the leaks, design a small experiment, then scale what works. Below are short, story-driven case notes that explain how three product ideas were born from real clinic challenges. No graphs here — just plain stories and placeholders for imagery.
Every clinic had abandoned leads in their databases: old inquiries, past patients who never booked or who forgot to return. Teams weren’t ignoring them — they simply didn’t have the time or systems to reach out consistently. We tested a simple reactivation play (personalized SMS/email + time-limited offers) and found it returned meaningful bookings without extra ad spend. This story became the Database Reactivation Campaign.
Calls keep coming after the front desk closes — and many leads were lost simply because no one answered. We prototyped a 24/7 AI Calling Agent that answers naturally, qualifies leads, and books straight into calendars, handing off complex cases to humans. It stopped the silent leakage of missed calls.
DMs and comments were scattered across platforms and frequently unanswered. We built a simple DM & Comment agent that replies instantly, filters real leads, and books appointments through messages. The result was consistent coverage and far fewer missed opportunities.
This page is intended as a short storytelling piece that explains our origins and the product ideas that grew from real problems. If you’d like a short, focused pilot, use the Book a Call page instead.